E-Commerce
How to Integrate WhatsApp Business API for E-Commerce Order Notifications in Nigeria
Step-by-step guide to connecting WhatsApp Business API to your Nigerian e-commerce platform for order confirmations, tracking updates, and customer support.
7 min read
Why WhatsApp for Nigerian E-Commerce?
WhatsApp has 90%+ penetration among Nigerian smartphone users. Sending order confirmations and tracking via WhatsApp achieves far higher open rates than email — often above 90%.
WhatsApp Cloud API Setup
Register a Meta Business Account, create a WhatsApp Business App, and obtain your phone number ID and access token. The Cloud API is free for the first 1,000 conversations per month.
Triggering Messages from Node.js
POST to https://graph.facebook.com/v18.0/{phone_id}/messages with your template message payload. Always use pre-approved message templates for outbound notifications.
Order Automation Flow
Trigger a WhatsApp notification on: order placed, payment confirmed (via Paystack webhook), order dispatched, and order delivered. This loop reduces support queries by 40–60%.
Topics
- ecommerce
- automation
- nigeria