SEO & Growth
Website Performance Optimisation for Nigerian Users: Speed on Low Bandwidth
How to optimise Nigerian websites for users on 3G and low-end Android devices — covering image optimisation, bundle size, and lazy loading strategies.
8 min read
The Nigerian Bandwidth Context
A significant portion of Nigerian internet users are on 3G or shared 4G connections using sub-$100 Android devices. Sites that load in 2 seconds on fibre can take 12+ seconds on these connections.
Image Optimisation
Use Next.js's built-in Image component for automatic WebP conversion and lazy loading. Serve images via Cloudinary with f_auto,q_auto and width constraints. Avoid hero images above 200KB.
JavaScript Bundle Reduction
Audit your bundle with @next/bundle-analyzer. Code-split large dependencies. Use dynamic imports for heavy components that aren't needed on initial load.
Core Web Vitals for Nigerian SEO
Google uses Core Web Vitals (LCP, FID, CLS) as ranking signals. A fast Nigerian site outranks a slow competitor even with less domain authority. Target LCP under 2.5 seconds on a 3G throttled connection.
Topics
- performance
- web-vitals
- nigeria
- optimisation